Independent commercial finance brokerage.
Built for UK limited companies that want whole-of-market access without panel restrictions or hidden commission spreads.
Why Bedrock exists.
I started Bedrock because most commercial finance brokers operate in a way that protects the broker, not the borrower. They run tight panels of preferred lenders. They take commission spreads that quietly mark up the lender quote. They steer towards the deals that pay the broker best, not the deals that fit the borrower best.
That is the model that works for the funder community. It is not the model that works for a UK manufacturer trying to fund a new production line, a property developer waiting on a bridging facility, or a founder negotiating a growth equity round. Those businesses deserve a broker who sees the full market and is paid the same way regardless of which lender wins.
Bedrock places across the full commercial finance stack. We are paid by the borrower, not by the lender. We work with over a thousand funders, including banks, specialist funds, asset finance houses, invoice finance providers, and private equity firms. Where we sit at the table is a small choice that changes everything else about how the deal gets done.
Three things that shape every deal.
Independent. Specialist. Straightforward. The same three rules apply whether the facility is £100k or £20m.
Specialist
Commercial finance is the only thing we do. We place across the full stack, from working-capital facilities to equity raises, and we know the funder community at depth.
Independent
Whole of market. No panel restriction, no preferred-lender fee splits that steer the recommendation, no retained relationships that protect the funder over the borrower.
Straightforward
Transparent process, transparent pricing. You see the lender quotes we see. No commission spread hidden inside the headline rate, no surprise fees on the close statement.
Part of the Apex Aspire family.
Bedrock Commercial Finance is a trading name of Apex Aspire Limited. Apex Aspire is a holding company for specialist financial-services and technology brands built for the UK mid-market. Each brand operates independently but shares infrastructure, tooling, and visual language.
The sibling brands include Apex Intelligence (AI operating-model advisory) and Apex Core (multi-tenant advisory platform). For background on the parent company, see apexaspire.co.uk.
The team behind Bedrock.
Lucy Peters
Apex Aspire — Bedrock's parent — was founded on a straightforward belief: mid-market businesses deserve specialist advice and modern tools, not a watered-down version of what large firms offer or a fragmented experience stitched together from generic software.
The group brings together deep expertise in commercial finance, advisory, and technology under one holding structure — but with each brand given the autonomy to focus on what it does best. Bedrock is the commercial-finance specialism in that portfolio.
From building proprietary technology platforms to developing free tools that help business owners understand their financial position, everything across the Apex Aspire portfolio is guided by one principle: substance over presentation.
Ready to talk through a deal?
Five minutes on a call gives us enough to come back with indicative options once we've sounded out the market.